This is the Ident i created based on ideas created amongst the group and research provided, we decided as a group to give it a dark 'gritty' feel to tie in with the Film Noir element of our opening sequence, we also came up with the name 'ARCO PICTURES' because it gives it a 'secretive / Noir-ish' feel as well as an abstract aspect which we are trying to incorporate into the opening we create. I tried to give the whole ident a Noir element by making the background completely black and having 'lights' shining through to display the name "A R C O P I C T U R E S" .To create the ident i firstly made the white 'lights' in photoshop on a black background using a large soft brush, i then put the writing on top of the lights in a separate layer, the writing was originally Merlin Pictures which was later changed to Arco. The writing is created in capitol letters with spaces between each letter to make it feel as though it takes up more room ,but isn't too imposing.
I later edited the image in Picasa using simple edits, this included 'warmify', this made the white lights a warm orange colour, i also added a 'Glow' effect to the lights to make the fade to black more gradual, however this made it so the writing was barely visible. i altered this in Photoshop, defining the writing and making it more visible.
